Personal Branding: How Important is it These days?

Personal Branding: How Important is it These days?

It seems like businesses today have to work on their personal branding if they want to be successful. I’ve known friends who’ve been able to do this well, though for some it might take years before the brand becomes well known among the target audience. Personal branding can be a great asset for small companies, or even for individuals who want to build their brand to reflect their personal values. Customers are looking for a deeper connection to their products and services today, and personal branding is one way to offer that.

When beginning personal brand development, you first have to look at what it is you want to promote. Friends of mine who have successfully managed to personally brand themselves have are travelers, fashion bloggers, yoga instructors, lifestyle gurus—the possibilities are endless. We see a lot of personal branding being done on YouTube and social media where followers can engage directly with the brand.
If you’re interested in personal branding, there are a few steps you have to consider when you start to build your brand:

What does your brand stand for?
Are you looking to become an opinion leader in your industry? Then personal branding might be a strong way to go. In the first step to creating a personal brand if you want to become a good blogger, you need to decide what your subject is: Travel? Lifestyle advise? Food? Once you begin to focus in on what the brand stands for, you can begin to build the brand.

Which social media platforms will you use?
Are you interested in YouTube, where you can reach your followers through video formats? Instagram, where you post photos, stories, and can create hashtags? What about Snapchat? Facebook? Twitter? The possibilities are endless when it comes to how you share content across multiple social media channels as well. Having a primary channel, however, seems to be the way forward. The others are useful, but only as a way to draw an audience to your primary social media platform.

The next step is to narrow down your content. It is best to be consistent with the brand image across all social media and websites—which includes any products that you might promote. If you’re creating a personal brand for makeup, for example, you’ll want to stick with makeup based content. With any subject, there is plenty to talk about or promote, so you’ll want to limit what content you add that might take away from the brand identity you’re creating (for example, if your brand is focused on dog training, it wouldn’t make sense to talk politics, since the audience base is coming to you for dog training tips, not your political views).

If you want to build up a strong personal brand, I highly recommend you to read KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. Mark W. Schaefer, the Best-selling author, is one of the top five marketing blogs in the world provides solid advice and a ton of stories from successful people of different ages, backgrounds, and experiences.

What about you? Do you have any tips for people who are working to develop a personal brand? I’d love to hear your thoughts!


Amy Nguyen

Amy Nguyen

I feel happy to share my experiences with you about Travel - Food - Life around the world. I hope to inspire you to Live-Love- Laugh :)



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